Time Warner Cable - Manhattan Market Direct Mail
  • Time Warner Cable - "Ultimate Triple Play" Direct Mail

    The goal of this direct mail was to create awareness of TimeWarner Cable’s new Ultimate Triple Play package, and ultimately drive upsellsubscriptions. The mailing was targeted at the most affluent, tech-saavyfamilies in Manhattan, so the piece needed to feel extra premium. Use ofmetallic ink, clear foil stamping and a luxurious black stock accomplishedthis. The initial mailing went so well that they needed to hold on furthermailings until call centers could be properly staffed. The direct mail is onit’s 3rd mailing of 25,000 currently and has boosted sales of their top-tierproduct significantly.
Description
The goal of this direct mail was to create awareness of Time Warner Cable’s new Ultimate Triple Play package, and ultimately drive upsell subscriptions.
Category
Advertising, Graphic Design, Print Design
Year
2011