Smead Retail Presence
  • Smead Retail Presence

    Smead asked us to help redesign their retail presence for a pitch to Staples and Office Max. This was a full retail branding effort. We designed product icons to educate consumers on product differences, designed a custom reset of the shopping experience inline and seasonal, and extended the brand language to office catalog shopping.

    Client: Smead
    Project: Retail Presence for Staples and Office Max
    Agency: FAME
    CD: Cheryl Meyer
    Writer: Julie Feyerer
    Environmental Designer: Conrad Chin
    3D Designer: John Olson

  • Specialty Product Icons
  • Gondola Run and Endcap
  • Endcap Versions
  • Proprietary Inline Divider and Mini-sign
  • Custom POP Displays
  • Product Icon Set
  • Catalog Spread
  • See more at: soulseven.com="text-align:>
Description
Smead asked us to help redesign their retail presence for a pitch to Staples and Office Max. This was a full retail branding effort. We designed product icons to educate consumers on product differences, designed a custom reset of the shopping experience inline and seasonal, and extended the brand language to office catalog shopping.
Category
Design, Graphic Design, Icon Design
Year
2011