C'motion - Brand Development
  • C'motion - Brand Development

    C'motion is a program and product line that has brought gaming into the realm of physical education. Using dance games like Dance, Dance Revolution and a proprietary curriculum, C'motion is helping kids get in shape and have fun while they're doing it. 

    C'motion was an entrepreneurial pursuit and needed brand development from the ground up, including: Logo and Identity System, Product Graphics, Brand Standards Manual, Direct Mail, T-shirts, Buttons, Trade Show Graphics, Sell Sheets, and Product Catalog. The Product Catalog would double as a program introduction for teachers and schools. The catalog is offset printed on a toothy uncoated stock, using 2 spot colors + 4 color process for the photos, then perfect bound.

    Most grade school kids are exposed to gaudy, overdone graphics wrought with gradients, drop shadows and purposeless 3D shapes. C'motion was seen as a step above their competition at national trade-shows and physical education conferences. The bright orange color and bold, modern graphics grabbed kids attention and got them excited about the program instantly.

    Client: C'motion
    Project: Brand Development
    Agency: Catalyst Studios / Soulseven
    CD: Jason Rysavy
  • Roll-fold Direct Mailer
  • Product Graphic Wrap
  • Promotional Buttons
  • See more at: soulseven.com
Description
C'motion is a program and product line that has brought gaming into the realm of physical education. Using dance games like Dance, Dance Revolution and a proprietary curriculum, C'motion is helping kids get in shape and have fun while they're doing it.

C'motion was an entrepreneurial pursuit and needed brand development from the ground up, including: Logo and Identity System, Product Graphics, Brand Standards Manual, Direct Mail, T-shirts, Buttons, Trade Show Graphics, Sell Sheets, and Product Catalog. The Product Catalog would double as a program introduction for teachers and schools. The catalog is offset printed on a toothy uncoated stock, using 2 spot colors + 4 color process for the photos, then perfect bound.

Most grade school kids are exposed to gaudy, overdone graphics wrought with gradients, drop shadows and purposeless 3D shapes. C'motion was seen as a step above their competition at national trade-shows and physical education conferences. The bright orange color and bold, modern graphics grabbed kids attention and got them excited about the program instantly.

Client: C'motion
Project: Brand Development
Agency: Catalyst Studios / Soulseven
CD: Jason Rysavy
Category
Branding, Graphic Design, Print Design
Year
2011