C'motion - Catalog
  • C'motion - Product Catalog

    C'motion is a program and product line that has brought gaming into the realm of physical education. Using dance games like Dance, Dance Revolution and a proprietary curriculum, C'motion is helping kids get in shape and have fun while they're doing it. 

    The Product Catalog covers their entire product line and doubles as a program introduction for teachers and schools. Photography was shot during an actual class period with no models present, just real kids and instructors. The catalog is offset printed on a toothy uncoated stock, using 2 spot colors + 4 color process for the photos, then perfect bound.

    Most grade school kids are exposed to gaudy, overdone graphics wrought with gradients, drop shadows and purposeless 3D shapes. C'motion was seen as a step above their competition at national trade-shows and physical education conferences. The bright orange color and bold, modern graphics grabbed kids attention and got them excited about the program instantly.

    Client: C'motion
    Project: Catalog Design
    Agency: Soulseven
    Photography: Caroline Beard
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Description
C'motion is a program and product line that has brought gaming into the realm of physical education. Using dance games like Dance, Dance Revolution and a proprietary curriculum, C'motion is helping kids get in shape and have fun while they're doing it.

The Product Catalog covers their entire product line and doubles as a program introduction for teachers and schools. Photography was shot during an actual class period with no models present, just real kids and instructors. The catalog is offset printed on a toothy uncoated stock, using 2 spot colors + 4 color process for the photos, then perfect bound.

Most grade school kids are exposed to gaudy, overdone graphics wrought with gradients, drop shadows and purposeless 3D shapes. C'motion was seen as a step above their competition at national trade-shows and physical education conferences. The bright orange color and bold, modern graphics grabbed kids attention and got them excited about the program instantly.

Client: C'motion
Project: Catalog Design
Agency: Soulseven
Photography: Caroline Beard
Category
Branding, Graphic Design, Print Design
Year
2011