Scotts / Miracle-Gro - Retail Presence
  • Scotts/Miracle-Gro Retail Presence

  • Ceiling & Backwall Signing
  • Endcap & Gondola Run Signing
  • Endcap
  • Front of Store Stanchion Sign
  • See more at: soulseven.com="text-align:>
Description
The goal was to establish a local ACE Garden Center as the lawn and garden authority through a fresh and innovative retail solution, while positioning The Scotts Miracle-Gro branded products as the category leader. Use of natural materials like cedar, turf and stamped concrete helped warm up the interior of Ace garden centers by bringing the outdoors in. Bold color and iconography in wayfinding signage made the shopping experience easier and more enjoyable for the novice gardener.

Client: Scotts/Miracle-Gro
Project: Scotts/Miracle-Gro Retail Presence
Agency: FAME
CD: Yves Roux
Sketch Artist: Conrad Chin
3D Designer: John Olson
Writer: Chris Yocum
Category
Branding, Graphic Design, Pattern Design
Year
2011