Re:See - Brand Development
  • Re:See - Brand Development

    Re:See artist, Jay Nuhring takes overstock billboard paper and rescues it from the incinerator by turning it into art. Jay needed a full brand job done, including a press kit booklet and mini-documentary. The business cards and booklet were designed to use actual billboard paper duplexed to heavy, uncoated black stock. In this way, each card and booklet would be unique to it’s recipient. Photography in the booklet shows the “Before” and “After” states of the art, and the documentary follows Jay on his journey from paper mill rescue to art framing. All photography and video has been shot, along with a detailed printing plan. Sadly, none of this has been produced as I’m waiting for the artist to gather funding.

    Client: Jay Nuhring/Re:See
    Project: Brand Development
    Agency: FAME
    CD: Cheryl Meyer
    Writer: Julie Feyerer
    Photography: Chris Sheehan
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Description
Re:See artist, Jay Nuhring takes overstock billboard paper and rescues it from the incinerator by turning it into art. Jay needed a full brand job done, including a press kit booklet and mini-documentary. The business cards and booklet were designed to use actual billboard paper duplexed to heavy, uncoated black stock. In this way, each card and booklet would be unique to it’s recipient. Photography in the booklet shows the “Before” and “After” states of the art, and the documentary follows Jay on his journey from paper mill rescue to art framing. All photography and video has been shot, along with a detailed printing plan. Sadly, none of this has been produced as I’m waiting for the artist to gather funding.

Client: Jay Nuhring/Re:See
Project: Branding & Identity System
Agency: FAME
CD: Cheryl Meyer
Writer: Julie Feyerer
Photography: Chris Sheehan
Category
Branding, Graphic Design, Print Design
Year
2011