AIGA Minnesota
Design Camp

One of the largest design organizations in the nation came to us with a challenge to highlight ‘duality’ in the branding of their 2017 Design Camp event. We asked participants to show up to camp without a façade of any sorts, so we lead by example and stripped back our design in everything from shirts to our logo, so that everything felt tied together by concept, not creator.


Client: AIGA Minnesota
Project: Design Camp Branding
Agency: 10 Thousand Design
Design Director: Sam Soulek
Designers: Matthew Ulstad, Annie Tyner
Writer: Becca Abellera