Cub Cadet
PRO Z Brand Campaign

Cub Cadet developed their new line of PRO Z mowers by completely reimagining their performance to meet the standards of landscape professionals. To launch the brand, we needed to build confidence in landscapers. So, we created premium brochures that equally highlighted the mower’s features with endorsements from professionals, as well as a one-of-a-kind press release made from the same steel as the equipment to demonstrate its strength.


Client: Cub Cadet
Project: PRO Z Brand Campaign
Agency: Colle+McVoy / 10 Thousand Design
CD: John Neerland
Design Director: Sam Soulek
Designer: Erik Herberg
Art Director: Adam St. John
Writer: Lee Hanson