Lars Swanson Photography
Brand Identity

Lars Swanson is a talented young photographer in Minneapolis, Minnesota. He needed a brand presence that would help him stand out from the competition, but didn’t have the money to print costly brand materials. So we leveraged traditional photography elements to be the identity materials for him. 35mm slides for business cards and Polaroids for direct mail cards were customized using rubber stamps and handwriting. Stamps were also used to brand the stock envelopes and direct mail holders, giving Lars the ability to create these pieces as he goes. Endless combinations of Polaroid images, paper stocks and ink stamp colors, allows Lars to make each mailer unique to the recipient. No two are alike. Little cost and big impact has been the result.


Client: Lars Swanson Photography
Project: Brand Identity
Agency: Soulseven
Designer: Sam Soulek