Purina Animal Nutrition / Brand Book

The first half of this book acts as an inspirational brand book, and the second half as an in-depth brand standards guide for Purina Animal Nutrition and it's agency partners.

 

Client: Purina Animal Nutrition
Project: Brand Book
Agency: Colle+McVoy
Design Director: Sam Soulek
Designer: Sam Soulek, Trent Edwards
Copywriters: Erik Kvalseth, Christine Gault