Red Bull
Crashed Ice Poster

Red Bull wanted to feature something geared toward the creative community when Crashed Ice came through Saint Paul Minnesota, so they asked 6 local artists to create a limited edition poster for the event. My concept was based on a mashup of influences including ancient Norse Runestone art, Saint Paul Cathedral stained glass and of course Ice Cross racing. For the event, posters were frozen in ice and displayed inside ice sculptures.


Client: Red Bull
Project: Crashed Ice Poster
Agency: Soulseven
Designer: Sam Soulek
Printer: Burlesque of North America