Re:See artist, Jay Nuhring takes overstock billboard paper and rescues it from the incinerator by turning it into art. Jay needed a full brand job done, including a press kit booklet and mini-documentary. The business cards and booklet were designed to use actual billboard paper duplexed to heavy, uncoated black stock. In this way, each card and booklet would be unique to it’s recipient. Photography in the booklet shows the “Before” and “After” states of the art, and the documentary follows Jay on his journey from paper mill rescue to art framing.


Client: Jay Nuhring/ReSee
Project: Brand Development
Agency: FAME
CD: Cheryl Meyer
Designer: Sam Soulek
Writer: Julie Feyerer
Photography: Chris Sheehan