Scotts Miracle-Gro / Retail Experience

The goal was to establish local ACE Garden Centers as the lawn and garden authority through a fresh and innovative retail solution, while positioning The Scotts Miracle-Gro branded products as the category leader. Use of natural materials like cedar, turf and stamped concrete helped warm up the interior of Ace garden centers by bringing the outdoors in. Bold color and iconography in wayfinding signage made the shopping experience easier and more enjoyable for the novice gardener.


Client: Scotts Miracle-Gro
Project: Scotts Miracle-Gro Retail Experience
Agency: FAME
CD: Yves Roux
Designer: Sam Soulek
Writer: Chris Yocum
Sketch Artist: Conrad Chin
3D Designer: John Olson