Croplan / Seed Bags & Guide
Croplan needed a packaging redesign that stood out in the field and warehouse, and simplified the buying and shipping process. Bag designs utilized bold fills of color, crop patterns and iconography to help farmers quickly identify what crop was in the bag with which traits. All crop information was contained in a variable content bar that changes size based on the amount of information and the length of the crop name.
The seed guide also made good use of the content bar, crop colors and icon system, so that the bags and guide worked together seamlessly.
Project: Seed bags and seed guide redesign
CD: Ed Bennett
Design Director: Sam Soulek
Designer: Anthony Cappetta