I’m a Minnesota native who grew up fishing, doodling, and building forts in the woods. Creativity was adventure driven by curiosity. Art was play and never work, but I managed to turn those wonder years sketching Lamborghini's, Great White Sharks and BMX bikes into an honest to God career. 

Now I’m a designer, illustrator and brand builder. The work I do varies greatly depending on the need, but I consistently ground my creative process on strategic insight. Whether reviving a classic brand or getting a new business off the ground, I help companies find their unique story and build a design infrastructure to tell that story. 

When I’m not making stuff, I learn about real life from my better-half Natalie and our boy Lincoln. I’m as curious and adventurous as ever, and continue to pursue fly-fishing, the great outdoors, mid-century modernity’s, the Swiffer®, Rock n’ Roll and Jesus Christ.

 

Client History

Apple
Nike
Indian Motorcycle
Red Bull
Esquire Magazine
Grain Belt Brewery
Schell's Beer
Phillips Distilling
Caribou Coffee
Target
MinuteClinic
Purina


Agency History

2016 - Current     10 Thousand Design / Design Director

2000 - Current     Soulseven / Sole Proprietor

2013 - 2016     Colle+Mcvoy / Design Director

2012 - 2013     mono / Creative

2010 - 2012     Olson / Senior Designer

2005 - 2010     FAME / Senior Designer

2002 - 2005     Catalyst Studios / Designer


Education

2002 - Present     Real Life

1998 - 2002     College of Visual Arts (CVA) / BFA in Design, Graduated Magna Cum Laude

1996 - 1998     The Art Institute / Associates Degree in 3D Design & Animation


Recognition

Graphis
Communication Arts
HOW Magazine
Print Magazine
STEP Inside Design
Graphic Design USA
AIGA MN Design Show
ADDY® Awards
ADFED “The Show”
Telly Awards
RAC Awards


Publishings

Esquire Magazine - USA
Gestalten – Germany
Victionary – China
UnderConsideration/FPO - USA
LogoLounge - USA
Urbis Magazine - Australia/New Zealand
ArtPower – China
Creativity Design Annual
Sandu – China