Houston White
Brand Development
Entrepreneur, designer, and community leader Houston White has built a community hub, retail space and growing apparel and accessories business over the past 13 years under the brand HWMR, or Houston White Men’s Room—his barbershop in North Minneapolis.
Houston’s vibrant spirit and ambition to bring together people of all identities, races, cultures, backgrounds, and neighborhoods in pursuit of higher good illuminated for us a new pathway for his business and his brand.
We designed this Brand Book to evoke the intention, distinction, and spirit of the Houston White brand, telling the story of its cultural roots and evolution from community-building barbershop to conscious fashion design house.
Client: Houston White
Project: Brand Development
Agency: 10 Thousand Design
Creative Director: Sam Soulek
Designers: Dustin Hackwith, Sabrina Peitz, Cornel Beard
Photography: Amber Griffin