Indian Motorcycle / Branding

As America’s First Motorcycle Company, there’s a lot of soul in the Indian Motorcycle brand. That spirit resonates through the industrial and graphic design elements developed throughout the years, including the classic Indian Motorcycle logo's, badges and typography. To launch the 2015 model year lineup Indian wanted to highlight the new riding experience their bikes offer, while maintaining the rich heritage they’re known for.

The 2015 catalog was used as a way to bring new riders into the brand and showcase Indian Motorcycles as bikes for real riders. Each bike leveraged iconic elements of their heritage in a way that pays respect to the past, without getting stuck in it.


Client: Indian Motorcycle
Project: Branding
Agency: Colle+McVoy
CD: Michael Atkinson
Design Director: Sam Soulek
Designers: Anthony Cappetta, Sam Soulek
Art Director: David Kelly
Writer: Erik Kvalseth
Photographers: Scott Toepfer, Jesse Carmody