Grain Belt
Lock & Dam Launch

When the iconic Grain Belt beer brand decided to craft a new beer, we helped them brew up an iconic name and identity to launch it. Inspiration was drawn from the mighty Mississippi River and the storied lock-and-dam system that powered the original Grain Belt brewery.


Client: August Schell Brewing Co.
Project: Lock & Dam Product Launch
Agency: Colle+McVoy
CD: Dustin Black
Design Director: Sam Soulek
Designers: Erik Herberg, Sam Soulek
Writer: Erik Kvalseth