For more than 25 years I've partnered with Fortune 100 companies, startups, and founder-led businesses to unearth what makes them worth believing in—and express that truth through strategy, design, and creative direction.

My favorite part of the process isn't designing logos or packaging. It's helping founders discover something they already knew deep down, but hadn't yet found the words or visuals to express. That's where the best brands begin.

I believe great brands earn trust before they earn attention. They create culture, connect people, and make life a little better than it was before.

Today I work directly with founders and leadership teams to build brands that are honest, distinctive, and built to last.

 
View fullsize Merch dreams for @docbrownspirits Follow @docbrownspirits @sailorguevara @spiritofsirens for spirits inspiration from a bunch of badass women. 🥃💥🖤
View fullsize New packaging for @docbrownspirits is starting to roll out. You can get your hands on Addie Rose right now. Truly a dream project and a dream team behind it all. @sailorguevara @spiritofsirens @caleymaker 🖤🖤🖤 Full case study up at my link in bi
View fullsize New brand design for my friends @docbrownspirits down in Senoia, Georgia. They’re making waves in the Whiskey world for doing things their way! Make sure to give them a follow. Big thanks to the spirits queen @sailorguevara and @spiritofsirens
View fullsize On rare occasions, people come into our lives that change us. Today was @zavozity.studio last day with @houstonwhite.co crew. This wasn’t an internship. This was being part of a family. This was husslin’ for years learning, growing and bu
View fullsize There’s no better time than now! ☕️+🥃 . Black Cashmere is a premium spirits brand born from cultural collision and shared respect. Created by Houston White (The Get Down Coffee Co.) and Brother Justus Distillery in Minneapolis, the brand is a
View fullsize
View fullsize Big day! This afternoon @houstonwhite.co & @gregcunningham1 of @usbank will be leading a fireside chat at The @minneapolisclub to a sold out crowd. . I’ve been designing the brand identity, and there’s a whole line of fashion and mer
View fullsize Very excited to introduce the partnership between @houstonwhite.co & @minneapolisclub and its inaugural event on Dec 4. . I created the collab identity and an entire line of merch that you’ll be seeing soon. 👀
View fullsize Thank you to the men and women, past and present who have sacrificed much for the love of our country. 🇺🇸🦅 . “The Commander’s Own” is a limited release collab between @justuswhiskey X @minnesotaredbulls (The soldiers of the 1st A

@soulseven

Client History

Apple
Nike
Target
Indian Motorcycle
Red Bull
HARIBO
Wellness Pet Company
Esquire Magazine
Grain Belt Brewery
Schell's Beer
Phillips Distilling
Houston White
The Get Down Coffee Co.
InBound Brew Co.
Caribou Coffee
United Health Care / Optum
Land O’ Lakes Inc.
Purina Mills
Cub Cadet

Agency History

2000 - Current     Soulseven LLC – Sole Proprietor

2016 - 2024     10 Thousand Design & Colle Mcvoy – VP/Group Creative Director

2013 - 2016     Colle Mcvoy – Design Director

2012 - 2013     mono – Creative

2010 - 2012     Olson – Senior Designer

2005 - 2010     FAME – Senior Designer

2002 - 2005     Catalyst Studios – Designer

Education

1998 - 2002     College of Visual Arts (CVA) / BFA in Design, Graduated Magna Cum Laude

1996 - 1998     The Art Institute / Associates Degree in 3D Design & Animation

Recognition

Graphis
Communication Arts
HOW Magazine
Print Magazine
STEP Inside Design
Graphic Design USA
AIGA MN Design Show
ADDY® Awards
ADFED “The Show”
Telly Awards
RAC Awards

Publishings

Esquire Magazine - USA
Gestalten – Germany
Victionary – China
The Growler – USA
UnderConsideration/FPO – USA
LogoLounge – USA
Urbis Magazine – Australia/New Zealand
ArtPower – China
Creativity Design Annual
Sandu – China